FREE courses for your workforce 

The Skills Accelerator project offers a selection of free training opportunities designed to help your business flourish in a post-pandemic, digitally-focused world. Whether you need support to promote your business online or need to know how to protect it from cyber-attacks, these introductory programmes will give you and your employees the basic understanding required to get started.

These courses are free for you and your employees, and can be delivered at any of the Black Country Colleges and we’ll work with you to offer a flexible solution to your training needs. If you can’t find what you’re looking for in the prospectus, or need support to identity the training needs of your business, please contact us to discuss your requirements.

What do we offer? 

We’re working in partnership with the Black Country Colleges – Dudley, Sandwell, Walsall and Wolverhampton – to offer the Skills Accelerator project across our region.

Each college will offer training opportunities in one or more of the below specialisms: 

  • Advanced engineering
  • Cyber security
  • Digital marketing 
  • Reshoring
  • Sustainability 

>> View the Skills Accelerator prospectus for a full list of what’s on offer 

Cyber Security

We’ll offer you an insight in to the risks and measures businesses should be aware of around cyber security.


  • Cyber Awareness for Businesses
  • Understand Measures used to Protect against Cyber Security Incidents
  • Understand How to Manage Cyber Security Incidents
Digital Marketing – SEO, Social Media Marketing

Search Engine Optimisation is the process of improving your website visibility on popular search engines such as Google. This course is for anyone looking to enhance their understanding of how to effectively benefit from the web elements you can control.


  • Search Engine Optimisation: what is it, how do search engines work, SEO tools, competition analysis, on-page/off-page optimisation
  • Social Media Marketing: profile creations, posting, audience creation, tips and guides, paid vs non-paid content and email marketing
Digital Marketing – Website Creation

This introductory course will give you the skills and knowledge to begin creating your own website – whether it’s an Etsy site, basic HTML or WordPress.


  • What is a Website?
  • Types of Website
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Shopping Sites
  • Domain Names and Hosting

A growing number of businesses that have previously relocated or outsourced their facilities and customer service centres are now bringing them back to the UK or in house. This process is widely referred to as “reshoring” and is one of the most recent business trends. If you’re looking to reshore some elements of your business, we can help to upskill your existing teams to deal with the impact.


  • Effective Project Management for Reshoring
  • Reshoring and Human Resources

Where is the training? 

Training can be delivered at any of the Black Country colleges, offering you flexibility and convenience. 

When is the training?

Contact us to discuss your requirements, and we’ll work with you and our partner colleges to arrange a suitable date and time to deliver training for your workforce. 

What will the training cost?

The training is completely free! There will be absolutely no cost to your business. 

What else do I need to know? 

If you can’t find what you’re looking for in the prospectus, or need support to identify the training needs of your business, please contact us to discuss your requirements. 

Contact Us

If you would like to arrange training, require a training needs assessment or would like to work with us to develop our curriculum, please contact us:

0121 602 6000

We’re looking forward to working with you to deliver the very best outcomes for your business and the local economy.

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