Award in Skills for Digital Marketing – Level 1
Course code
B70163A
Course title
Award in Skills for Digital Marketing – Level 1
Why study this course?
Links to employability/career pathways
This qualification is designed to develop knowledge and understanding of the core areas of digital marketing. As the commercial world has moved online, marketing professionals have had to adapt to stay competitive by gaining the expert skills needed to succeed in digital marketing.
During the course, you will gain an introductory knowledge to digital marketing, that can be applied to your own business.
Digital Marketing is a growth area and there are specialist roles associated with it:
- Blogging
- Campaign metrics and research
- Communications and public relations (PR)
- Content marketing
- Copywriting
- Database management and analysis
- Email marketing
- Mobile marketing
- Pay-per-click (PPC)
- Search engine optimisation (SEO)
- Social media
- Web design and development
Course content
Unit Learning Outcomes
- Principles of digital marketing
- Digital marketing via social media
- Digital marketing via emails
- Digital marketing via ads
- Market a product digitally
- Places to market via digital advertisements including; blogs, social media, e-magazines
Entry requirements
No formal entry requirements
Materials
Classroom equipment; access to a computer
Day, time and duration
Thursday
Course finishes: 8th December
Start date
Thursday 29th September 2022
Fees
£153.50
Funding your course
For more information about funding your course, click here
Our accreditation and awards
AWARDS
