Award in Skills for Digital Marketing – Level 1

Course code



Course title  

Award in Skills for Digital Marketing – Level 1

Why study this course?


Links to employability/career pathways 

This qualification is designed to develop knowledge and understanding of the core areas of digital marketing. As the commercial world has moved online, marketing professionals have had to adapt to stay competitive by gaining the expert skills needed to succeed in digital marketing.

During the course, you will gain an introductory knowledge to digital marketing, that can be applied to your own business.

Digital Marketing is a growth area and there are specialist roles associated with it:

  • Blogging
  • Campaign metrics and research
  • Communications and public relations (PR)
  • Content marketing
  • Copywriting
  • Database management and analysis
  • Email marketing
  • Mobile marketing
  • Pay-per-click (PPC)
  • Search engine optimisation (SEO)
  • Social media
  • Web design and development

Course content 

Unit Learning Outcomes

  1. Principles of digital marketing
  2. Digital marketing via social media
  3. Digital marketing via emails
  4. Digital marketing via ads
  5. Market a product digitally
  6. Places to market via digital advertisements including; blogs, social media, e-magazines

Entry requirements  

No formal entry requirements


Classroom equipment; access to a computer

Day, time and duration  


Course finishes: 8th December

Start date  

Thursday 29th September 2022



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