Business - Enterprise BTEC Level 3
About this course
Have you considered opening your own business but not sure how to go about it? What are the internal and external challenges that might affect a new Business start-up?
This course will develop your understanding on how new and established businesses use a variety of methods to analyse its customers and make important strategic decisions to ensure its survival and growth. Entrepreneurs need to know more than how to see products, they need to understand exactly what a customer wants so that their business can provide it.
This is a practical work-related course which also includes a wide range of topics such as Marketing, Resource Management, Accounts, Law, Economics, Business Ethics and Human Resources. You will examine major businesses such as McDonalds, Amazon, Manchester United, Oxfam, Apple, Tesco and other businesses you will be familiar with.
Throughout the course, you will have the opportunity to take part in a number of visits, to improve your knowledge and understanding of business concepts.
You will be visiting businesses including Manchester United and Alton Towers.
What will I learn?
During your course you will study units such as Creative Product Promotion to understand how to promote products, Market Research to understand the customer needs, Internet Marketing as a lot of start-up businesses are Internet based and Accounts because business owners have to understand the finances of their business.
The culmination of the course will be the Starting a New Business unit which will help you develop your own business ideas from conception through to a fully developed business plan.
Units with an economics focus, such as The Business Environment, International Business and Business, Markets and the Economy, will develop your understanding of the external factors that can affect all businesses.
The Marketing Units will help you to understand how products are promoted and the different marketing methods involved when launching a product. In the second year of your course you will have the opportunity to attend sessions to develop your employability skills, these sessions are run by KPMG and Sainsbury's. In addition, Barclays Bank runs a session on Personal Finance which will help you to manage your own money.
How will I be assessed?
All units are internally assessed by completing assignments.
What do I need?
- 5 GCSEs at Grade A*-C including English and Maths at grade 4 (grade C)
In certain circumstances we will accept variations to this entry guide and create a personalised programme.
Where can it take me?
- Halesowen College - a Business, Business & Law HNC/D or a range of higher level courses at Halesowen College, including professional qualifications such as those offered by the Association of Accounting Technicians
- University Progression - Degree level courses including, Business Management, Accounting, Marketing, International Business, Business Banking and Finance
- Careers - Business, finance, human resources management or marketing as well as other related careers - or you could consider self-employment and run your own enterprise