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Marketing Executive Apprenticeship Level 4

Course Code: BA4019A

Level: 4

Study mode: Full time

Duration: 15 months

Course Code: BA4019A

Level: 4

Study mode: Full time

Duration: 15 months

Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.

Course content

On completion of the apprenticeship standard, you would gain knowledge within the following areas: Marketing Principles, Customer and Market Insight, Digital Marketing, Campaign Planning and Delivery, Brand Management, Content Creation, Market Research, Data Analysis, Marketing Regulations and Compliance, and Business and Commercial Awareness.

The skills that are developed include: Planning and Delivering Marketing Campaigns, Creating Engaging Content, Using Digital Marketing Channels, Analysing Marketing Data and Performance, Market Research, Managing Marketing Projects, Communicating with Stakeholders, Problem Solving, Budget Monitoring, and Using Marketing Technologies and Platforms.

The behaviours that are developed include: Creativity, Professionalism, Adaptability, Personal Responsibility, Collaboration, Customer Focus, Attention to Detail, Continuous Improvement, and Commercial Awareness.

This apprenticeship provides a strong foundation for a career in marketing across a wide range of sectors. Apprentices develop the knowledge, skills and behaviours required to support and deliver marketing activities that help organisations attract, engage and retain customers, while contributing to business growth and success.

What do I need?

You must be employed in a relevant role, or have a confirmed job offer with a start date, before you can begin your apprenticeship. Apprenticeship training cannot commence until your employment is in place.

The College can support you in identifying suitable apprenticeship vacancies. However, opportunities are limited and highly competitive, so we strongly encourage you to be proactive in approaching local employers directly. If you secure your own employment, we can then support you through the apprenticeship enrolment process.

Entry requirements:

Ideally, you will have achieved at least five GCSEs at Grade 4/C or above, including English and Maths.
You should also hold a relevant Level 3 qualification, such as Business, Marketing, Digital Marketing, Media, Communications, or a related subject.
Applicants should have a genuine interest in marketing, strong communication skills, and the ability to work effectively as part of a team.

Equivalent qualifications and relevant industry experience may also be considered

How will I be assessed?

At the end of the apprenticeship, you will need to pass 3 elements of end point assessment as follows:

Multiple choice knowledge test
Project Presentation Showcase
Professional Discussion

Where can it take me?

Completing a Level 4 Marketing Executive Apprenticeship can open the door to a wide range of marketing careers across sectors including retail, finance, healthcare, education, manufacturing, technology, and professional services.

Additional information

This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM). An apprenticeship is a real job, with hands-on experience, a salary and the chance to train while you work. You would be treated just like all the other employees, with a contract of employment, holiday leave and employee benefits. You would receive support from a dedicated assessor who regularly visits apprentices in the workplace.

Contact

Becky Painting

Email: bpainting@halesowen.ac.uk

Course Code: BA4019A

Level: 4

Are you interested in a career in customer service? Do you want to develop your skills and knowledge while earning a wage? A Level 2 Customer Service Apprenticeship could be the perfect choice for you!

Level: 2

Study mode: Full time